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How do I add custom scripts or pixels to my registration and webinar presentation like Google Tag Manager?

You can add a script to your eWebinar Scripts manager either via the Registration tab when editing your webinar or in the Scripts manager found under your profile menu

The Scripts manager

The Scripts manager can be found as one of the items under your Profile menu on the top right.  It allows you to manage all the scripts you use across your webinars in one location and easily apply them across your eWebinars. 

A script can contain 1 of 3 types of tags:

  1. <img> tags.  
    Many tracking pixels come in the form of an image that gets added to the <body> of a page and are typically the simplest form of tracking scripts.
  2. <meta> tags
    Meta tags are added to the <head> of a page.  They are sometimes used by 3rd party platforms to get metadata.
  3. <script> tags
    Most scripts will be inside <script> tags.

<noscript> tags 

Some scripts like Google Tag Manager (GTM) will include <script> and <noscript> parts of code.  eWebinar does not need the <noscript> tags as eWebinar requires scripts run for registration and webinar playback.  

You can ignore these.

Adding a script

To add a script follow the following steps:

  1. From the Scripts manager click Add new script.
  2. Name this script, for example:  GTM script
  3. Copy/paste the script code from your service into this new script in the edit box that has a numbered line 1
  4. You can choose to not run this script and not track attendees if you have GDPR enabled and the attendee chose to not accept your cookies by turning on the switch named Disable script if visitor declines GDPR cookies
    See GDPR, privacy, cookies and scripts for details.
  5. Click Next
  6. Here you see all your webinars.  You can choose on which pages to run this script. You can run it on the Registration page, the Thank you page and the Presentation room (which encompasses both replay and scheduled sessions)
  7. Click Save & publish - your script will be live immediately
    NOTE: You may need to refresh the registration page a couple of times to see the newly published page with the script

GDPR, privacy, cookies and scripts

Most scripts or pixels drop cookies onto an attendee's browser in order to track what they're doing.  GDPR and other privacy standards require you ask attendees for consent before putting down a cookie on their browser.

Because of this, eWebinar offers a consent dialog box you can turn on to ask attendee's to opt-in to cookies.  If they do not opt in then you shouldn't run any scripts or place any pixels via <img> tags that would track the user via cookies.  For this reason each script has the option to not run if the attendee declined cookies named Disable script if visitor declines GDPR cookies