What is the sales tracking pixel and how to use it
With eWebinar you can create interaction cards that promote the product you're selling at key points across your webinar. These cards provide a call to action button you configure which ultimately leads the attendee to the purchase confirmation page of your payment processing platform. Given this platform is outside eWebinar, the sales tracking pixel provides a way to track those purchases back into eWebinar so you can see how effective your webinar is working.
Setting up and finding the sales tracking code
Getting and configuring the sales tracking pixel code is fairly straight forward. Here are the steps:
- At key points in your presentation create an offer interaction card. You can create either a Special Offer card or if you are using this against the Thinkific platform, a Thinkific Offer card.
- Customize the card until you're happy with it. You'll see at the bottom of the card a tab called Sales tracking
- Click the Sales tracking tab. You'll see the code for the tracking pixel waiting for you. Note: You may need to Save the card at this point and re-open - follow the instructions on screen.
- Click the Copy button to copy the code.
Embedding the sales tracking pixel code
Alright, so now that you have the sales tracking code, we have to install it.
The code is meant to be embedded directly in your checkout flow’s Thank You page after a successful payment is complete. On your payment platform you'll have to find the setting that allows you to add custom HTML inside the <BODY> of your Purchase Complete page.
Tweaking the sales tracking code
Once you paste the code you'll notice that there are placeholders in the code you should replace such as __AMOUNT__ with either the actual value or, if your payment platform supports it, a dynamic field that it uses to place the price into. For the Thinkific platform, we automatically replace __AMOUNT__ with for example. If your platform doesn't support fields, you should replace __AMOUNT__ with the price of your product - such as 9.99
Every time a customer visits your purchase complete page, the tracking code will be triggered and the webinar analytics will register the sale. Note that if the page is refreshed the code will run again. For that reason its important to include an __ORDER-ID__ which eWebinar will use to make sure its not double-counting purchases. If we confirm it is a new order, we will add the sales __AMOUNT__ to the total revenue associated with the offer interaction card.
Note that eWebinar will only track the sales initiated from within your eWebinar. It recognizes users that came from an eWebinar session via their browser cookies.
Seeing the results
You can see the total number of sales and the total revenue per card and per webinar from within your eWebinar Dashboard by looking at the Interaction cards or exporting the registrants CSV file. You can also have these values passed onto you per registrant via integrations. You'll find the purchase information in the client summary field or as its own set of fields via Zapier.