Resource mentioned
• Customer Interview: 48 Deep Dive Questions
About this episode
Melissa and Todd talks about how (and why) they leveraged their best customers to sell and market eWebinar by using the language they used to describe value propositions and how the product solves their problems.
Takeaways:
• The moment Melissa realized 1on1 sales was never going to cut it
• How to extract the best product marketing language from your customers
• The process of doing customer interviews and deep dives to create a database of marketing language
• Identifying your best customers and creating an "Ideal Customer Profile" (ICP)
• What to do with the content you extract and how to get help
• Why this is the most valuable exercise you can do for your startup
On Season Two of ProfitLed, Melissa (CEO and Cofounder of eWebinar) and Todd (COO) goes in-depth on one topic per episode on their "Journey to $1M" at eWebinar.
They share war stories, mistakes, and lessons learned as they grew the company to a million in ARR over 36 months. Their goal is to demystify bootstrapping by sharing their experience of it, and tell you what it’s really like to figure things out as you go.
ProfitLed is a podcast by and for founders brave (and crazy) enough to grow their startups to profitability without venture capital.
Learn more about the ProfitLed Podcast and tweet us at @profitledfm.
Learn more about eWebinar.