27 minute read 28 Apr, 2021

Second sample blog post

Second sample blog post

While there are many different webinar platforms available, not all webinar tools are created equal. If you’re planning to launch an automated webinar, using the right platform is just as important as giving an effective presentation. 

Some have incredibly innovative automated webinar features that make automation — or the ability to accomplish a task without being present — possible, while other live-first webinar platforms consider automation features more of an add-on, and don’t prioritize a platform that makes 100% automation possible. 

This is why we’ve compiled a list of the top automated webinar platforms, highlighted the 5 that we think are the best and compared their features head-to-head, and then listed another 8 automated webinar tools you can consider.

It’s important to spend some time learning what pre-recorded webinar services are available and which features you want to make use of so you can choose the right platform for your business. This article will help you learn all about the best automated webinar platforms — and some of the lesser alternatives — by covering the following:

Before we get into the common features automated webinar software has to offer, let’s dive into the top automated webinar platforms. If you’re not familiar with automated webinar platforms, check out our explanation on live vs pre-recorded webinars.

 

The 5 best automated webinar platforms to scale your business

A variety of webinar platforms exist, but when creating the best automated webinar, only a few truly give you the ability to run webinars without being tied to your computer. Here are our recommendations for the best pre-recorded webinar platforms.

1. eWebinar: the most interactive features for automation

A demo of a pre-recorded webinar using eWebinar

Cost: $49/mo (Level 1) | $99/month (Level 2) | $199/mo (Level 3) | $250/mo (Enterprise)
Best Feature: Easy to use; simple three-step setup and customizations

Best for: Customer success teams in SaaS companies, marketing teams in technology companies, and entrepreneurs

For a platform that prioritizes perfecting webinar automation, eWebinar is your top choice. Our webinars are visually stunning and, combined with various interactions, will help you engage your attendees throughout. Available interactions include live chat, personalized welcome messages, polls and survey questions, special offers and downloads, requests to contact, and attendee reactions.

Our best features include the ability for moderators to respond to live chat during the event or using email once attendees are offline, the professional appearance, and the flexible and recurring scheduling. Additionally, we have the most extensive analytics dashboard of any solution.

eWebinar is the only platform that focuses strictly on automated webinars. This is a huge differentiator, as our focus is entirely on innovating our design and interactive features to help customer success teams scale without adding any resources or headcount.

Engagement analytics on eWebinar dashboard

Image: eWebinar analytics dashboard

2. Zoom: convert webinars from live to on demand

Screen Shot 2021-04-07 at 2.54.10 PM

Image Credit: Zoom.us

Cost: $400 to $64,900 per year per license depending on package

Additional Costs: Must be purchased as an add-on to a Zoom Meetings license
Best Feature: On-demand videos that remain available for additional viewers after recording the live webinar

Best for: Enterprises that require multiple user accounts and billing options

If your company already uses Zoom, you can use it to offer video replays on demand. Zoom lets you record your live webinars and let others register to view the recording at a later time. This way, you can continue to generate leads using replays of a single event instead of presenting the same material all the time.

The downside to Zoom is that their on demand option is not actually an automated webinar, but rather a gated page that users can access after registration. This means that the normal chat abilities and interactions won’t be available. However, if you’re already using Zoom to host live webinars and events, you can repurpose your recordings into automated webinars using eWebinar or a similar solution, which will help you get the most out of your live webinar recordings and offer custom scheduling, interactions, and chat.

3. GoToWebinar: walkthrough of setup and customizations

Web page on GoToWebinar’s Simulated Live feature

Image Credit: GoToMeeting.com

Cost: $104/mo (Starter) | $239/mo (Pro) | $539/mo (Plus) | Custom pricing (Enterprise)
Best Feature: Ability to repurpose recordings into automated webinar sessions with limited features

Best for: Teams looking for an alternative to Zoom

GoToWebinar is a live-first webinar solution with automation features. Their Simulated Live option allows you to quickly upload pre-recorded video, schedule them as automated sessions in the future, and customize as desired. The programmable polls allow for a few opportunities for automation.

One feature of this pre-recorded webinar software that helps with customization is the ability to use past webinar settings as a template. These templates make the process of inputting your pre-recorded video and including polls easier. Unfortunately, GoToWebinar doesn’t have a live chat feature for pre-recorded webinars. Instead, messages are forwarded to the host’s email. They also offer GoToStage, which allows you to turn live webinars into on-demand events afterwards.

4. LiveStorm: the highest quality presentations

Example of an automated webinar using LiveStorm

Image Credit: LiveStorm.co

Cost: Free (Basic) | $99/mo (Premium) | Custom plan (Enterprise)
Best Feature: HD quality video, audio, and screen sharing

Best for: Savvy enterprises that repurpose live event recordings to evergreen content

LiveStorm is a live-first solution with automation features. They offer high quality webinars, ensuring that your recordings are always in HD. They are a relatively new platform with modern design, and they’re already used as a live events platform by a number of established enterprises.

This is the best option if you’re looking for a free automated webinar platform to test out. Their automated feature can automate the video, but scheduling options are limited, and their live chat requires you to monitor it live as sessions are running. It’s also a good choice if you’re looking for a platform that offers a great live option with some automation features.

5. Demio: easy and simple design

Demo of a webinar using Demio

Image Credit: Demio.com

Cost: $69/mo (Growth) | $163/mo (Business)
Best Feature: Simple design and comprehensive content to help you get started

Best for: Startups and solopreneurs

If you're just starting out and want to use a webinar platform that has a lot of educational content, use Demio. They offer a comprehensive content library and use cases to get you started, as well as customizable registration pages and brandable webinar rooms with fresh colors.

While they are limited on their options for interactions, they allow you to incorporate polls, handouts, and calls to action. They also offer live chat; however, you must attend the automated sessions while they’re happening in order to interact with attendees.

Automated webinar comparison table: how the top tools stack up

To quickly compare the tools above, we’ve created a table of some of the most desirable automated webinar features. Easily compare tools at a glance and make sure the solution you select has all of the capabilities you’ll need.

Feature

eWebinar

Zoom

GoToWebinar

LiveStorm

Demio

3-step setup

X

X

X

X

Upload video or paste URL

X

X

X

X

Customizable branding

Registration and thank you page builder

Embeddable registration button

X

X

X

Embeddable pop-up widget

X

X

X

X

Schedule recurring events

X

Just in time scheduling

X

X

X

X

Video on-demand or replay

Private welcome message and auto responder

X

X

X

X

Live chat

X

X

Chat responses via email

X

X

X

X

Real-time polls 

Downloads / link sharing

Tip sharing

X

X

X

X

Feedback card

X

X

X

X

Request to contact form

X

X

X

X

Offers

X

X

X

Interactive webinar room

X

X

X

Manage chat on mobile

X

X

X

X

Analytics & reporting

 

Key automated webinar features explained

With the amount of automated webinar features available, researching the different software's can be overwhelming. It’s important to know what you want to accomplish with your webinars so you can choose an option with features that will help support your goals.

This includes identifying features to help your team scale your webinar efforts, and a tool that will best communicate your brand to your customers. To help you better understand what you’re signing up for, here’s a breakdown of the most useful features you should look for in a prospective automated webinar platform.

1. Live chat

eWebinar’s live chat feature

Image: eWebinar live chat box with automated welcome message

All live webinar events have a chat feature, which allows attendees to ask questions and connect with the host. When it comes to automated webinar solutions, most solutions replace the chat option with a comment box, which will send the host an email. Some solutions, such as Demio, have live live chat for automated sessions, but it requires you to be there when sessions are happening.

eWebinar is the only solution that has a live chat system that moves conversation to email when attendees are offline, using a chat system that mimics chats offered in support software. A proper live chat system is important because your customers want to be heard when they initiate a message even if you can’t respond immediately, and you can’t always be present during automated events. 

Having a truly 100% automated webinar requires the ability to not need to be there 24/7, and this is accomplished through the use of a live chat response feature.It’s important to have a flexible solution that gives you the option to join the live chat if you’re available when attendees are, and also give you the option to respond through email when you’re not.

See how Penny AI was able to save time and engage with customers using eWebinar’s live chat feature.

2. Flexible scheduling

One of the biggest benefits of automated webinars is the ability to make content available to the consumer when they want it, rather than forcing them to fit the schedule of the host for a live event. Flexible scheduling gives you the ability to determine when your webinar is available and how often, so you can reach many attendees around the world when it’s convenient for them. 

By making your webinars available on the attendee’s schedule, attendance and engagement rate will increase dramatically as people are no longer registering to get a copy of a recorded session. Some platforms even offer webinar blackout dates (such as holidays), and offer “just in time” sessions that enable people to attend the event within a few minutes of discovering it.

See how W+R Studios was able to gain back time with eWebinar’s flexible scheduling feature.

3. Pre-programmed interactions

An example of a pre-programmed poll using eWebinar

Image: eWebinar poll interaction card

Many automated webinar platforms will let you add pre-set interactions to your webinars to increase attendee participation. This includes polls, questions, handouts, calls to action, and more. These forms of engagement give you the opportunity to deliver more content, offers, and collect information from attendees.

The variety of interactions and calls to action available on every platform is different, and they present themselves in a different way. With a wide variety of interaction types, you can create a meaningful, participatory experience for attendees to keep them watching until the end.

See how Espresso English was able to gain valuable feedback using eWebinar’s interactions.

4. Variety of integrations

Since most businesses use a variety of online tools for business and marketing operations, it’s important for there to be ways that they can work together. The best automated webinar platforms allow for integrations of various products — including CRM, marketing automation, and workflow automation tools — to help you more effectively manage your mailing lists, campaigns, and other content.

5. Customizable registration and thank you pages

An example of eWebinar’s customization features

Image: eWebinar registration page builder

The ability to customize your registration page and treat it like a landing page that is fully branded and customizable can help you increase registration rates more than a standard registration form.

Webinar services that are more marketing and consumer-focused will offer the ability to customize content, branding, colors, texts, and more — just like a website builder. Some solutions will take it a step further and allow you to embed registration page buttons and pop-up widgets on your own landing page and website, so you never have to move customers off your own pages.

See how Later loved how they could create registration pages using eWebinar in minutes without bothering their dev team.

6. Conversion tracking and attendee analytics

To judge success and better your webinars over time, you need to know the attendance, engagement, and conversion rates of your attendees. A good automated webinar platform will give you comprehensive and actionable reports with data you can easily dissect and see how well you’re doing. If you’re running webinars for customers, this feature is even more important to show ROI. You can even extract these data points through integrations and feed them into your company’s backend for further analysis, and to set up event based marketing campaigns.

eWebinar conversion funnel analytics

Image: eWebinar analytics dashboard

See how HomeSpotter was able to convert more attendees to customers using eWebinar.

7. Personalized welcome messages and auto responder

Acknowledgement is something that makes attendees feel special, engaged, and involved. It makes attendees feel like they’re taken care of by the moderator. eWebinar achieves this with personalized messages that can be set to welcome attendees as they join your webinar — even when you are not there, and has an auto responder in the chat feature, which appears when the moderator doesn’t respond in a set number of minutes to help manage attendee expectations about when they’ll hear back from you.

5 other automated webinar services you can consider

With the amount of webinar platforms on the market, it should come as no surprise that some are better than others. If you’re wondering what options exist beyond our top 5, here is a list of additional webinar services.

1. EasyWebinar

Example of an automated webinar using EasyWebinar

Image Credit: EasyWebinar.com

Cost: $78/mo (Standard) | $129/mo (Pro) | $499/mo (Enterprise)

EasyWebinar has various customizations available to create an evergreen webinar. There are a number of scheduling options available including just in time, on demand, and block dates, and you can access basic analytics reports on your audience. They’re also a live webinar platform, gearing their services towards marketers and coaches.

2. EverWebinar

Homepage for WebinarIgnition

Image Credit: EverWebinar.com

Cost: $199x3/year (Installment Plan) | $499/year (Annual Plan) | $799/two years (Biennial Plan)

EverWebinar is the evergreen counterpart to WebinarJam. They offer flexible scheduling, allowing you to increase your sales at your desired rate, as well as a live chat feature that can only be used during each session. Having both EverWebinar and WebinarJam will allow you to repurpose your recordings into evergreen webinars.

3. StealthSeminar

Example of an automated webinar using StealthSeminar

Image Credit: StealthSeminar.com

Cost: $69.95/mo (Starter Plan) | $135.00/mo (Growth Plan) | Custom plan (Power Plan)

StealthSeminar allows you to upload a recording and run an automated webinar as often as you'd like. Scheduling your webinars is fairly easy and the customized templates help brand your webinars. The platform also allows you to incorporate polls at set times throughout your webinar.

4. WebinarNinja

Homepage for WebinarNinja

Image Credit: WebinarNinja.com

Cost: $49/mo (Starter) | $95/mo (Pro) | $159/mo (Plus) | $249/mo (Power)

For a user-friendly experience, another option is WebinarNinja. The platform is designed so you can easily upload your recordings and customize your webinars as desired. Attendees can share your webinar and add the event to their calendar apps, helping you organically promote your offerings.

5. BigMarker

BigMarker’s webpage on automated webinars

Image Credit: BigMarker.com

Cost: $99/mo (Starter) | $189/mo (Elite) | $399/mo (Premier) | Custom plan (White Label)

BigMarker is another platform that can help you create engaging automated webinars along with a number of types of live events. It has a simple timeline feature that allows you to simply program when different interactions will take place. Interactive features include chat, polls, pop-ups, and handouts.

Now you know everything about the top automated webinar platforms, their features, and some other options. If you’re ready to create your own automated event, check out the best webinar engagement strategies.

If you’d like to try one of the top automated webinar platforms, sign up and try eWebinar free for 30 days.

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