Increasing webinar watch time from 70% to 90% with eWebinar
2 minute read
[Transcript] I'm guessing that you're probably looking into eWebinar for a lot of the same reasons that I did. You're trying to figure out, how do I be in more than one place at once. How do I actually have my face and really scale my abilities and where I can be?
Now, if you're like us, we were kind of trying to think about it to the next level of how do we make that more personal? How do we still have it feel that each client is getting a personalized, one-to-one experience?
My name is Kevin Andrews. I'm actually the client enablement manager at BombBomb.com. We were already sold on video because that's what we do. We are all about video and getting you in front of more people. What we needed to figure out when we started looking into all of this was, how do we do it bigger and at scale?
Now, we actually were using another program, similar to eWebinar, and it was doing the job. It was allowing us to host these webinars that people could sign up for. What really made us start looking deeper was asking ourselves the question, is this the best experience for our clients? Are our customers enjoying this? The problem was I couldn't get any feedback on the other webinar program. Nobody would fill out a survey, would answer anything, would do anything for me.
That's when eWebinar kind of got introduced to us, and I'll tell you why I love it and why I got so excited. One, the interactions. I cannot speak highly enough about the interactions that you can build into your webinar. When we had our previous system, people were attending, they were all leaving about 70% of the way through was our average. Just by taking the same webinar and putting the interactions in eWebinar, I've been able to update and upgrade the amount of attendance that we're getting, by more people are signing up and people are staying longer. Our average is at 90%.
Just by taking the same webinar and putting the interactions in eWebinar, I've been able to update and upgrade the amount of attendance that we're getting, by more people are signing up and people are staying longer. Our average is at 90%.
The other part that you're going to love because of these interactions is, what kind of engagement am I getting? Not only are they staying longer, but they're interacting with the polls, with the links, with the questions that I put up there. We're getting the 35% engagement. Of all the people that are attending, 35% of them are engaging and talking back to us. That is a better customer experience. That's why not only scaling ourselves is important, but making sure that our customers find the value and enjoy this was a huge, deeper step that eWebinar has allowed us to have.
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